Fiats most recent ad campaign confirms that they have finally figured out why their cars tended to rust so much. It has to do with how they got them to America.
Watch the video here:
New FIAT USA Commercial | "Immigrants" - YouTube
I have always said that I love the new Fiat, but they have shot themselves in the foot with the ad campaigns.
The first one with the sexy Italian woman teasing the nerdy geek was great, but then the Jennifer Lopez campaign almost gave the kiss of death by labeling the car a "chick car", and then the Charlie Sheen clips, although funny, were based upon a stupid mindless ex-actor wannabe.
This is a cute, clever ad, but anyone who remembers the old Fiat rust problems would have a heyday with this campaign.
Chas
Fiat finally figured out why their cars tend to rust so much!
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Charles Gould
- Posts: 62
- Joined: Mon May 02, 2011 1:05 am